Week 5 Short Paper Business Strategies free essay sample

Abstract This short paper will examine multidomestic and transnational business strategies using McDonalds, Coca Cola, and Disney to demonstrate both strategies. The paper will conclude with determining which strategy is best for the company Trader Joe’s; the company used for Global Business Management’s final project. Week 5 Short Paper: Business Strategies This short paper will examine multidomestic and transnational business strategies using McDonalds, Coca Cola, and Disney to demonstrate both strategies. As large product manufacturing organizations continue to expand and grow internationally, their global reach will bring their products to consumers in those locations. Moving into these countries comes with a shift in business strategy in an effort to implement a successful selling campaign. Two examples of these strategies are multidomestic and transnational corporations. Companies that follows a multidomestic strategy fits its products to each country in which they conduct business. Moreover, the organization establishes a collection of relatively independent operating subsidiaries, each of which focuses on a specific domestic market (Ireland, Hoskisson, Hitt, 2008, p. We will write a custom essay sample on Week 5 Short Paper: Business Strategies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 169). The nation’s most popular burger chain, McDonalds is a perfect example of the multidomestic strategy. McDonald’s has a global presence that spreads across 119 countries all inhabited continents. McDonalds’ has turned the home of Le Cordon Bleu cooking academies and Michelin Guide of world-renown restaurants into its second most profitable market in the world. The chain has more than 1200 restaurants in France. Each of the locations in France are locally owned. McDonald’s growth rate is 30 restaurants per year (Fancourt, Lewis, Majka, 2012). McDonald’s researches each country’s local customs and foods before deciding on the direction for their menu and opening of stores. For example, the restaurant locations in India do not sell sandwiches made with beef. This is due to India’s culture where cows are viewed as sacred. Another example of this strategy is used by a well-known theme park that has successfully expanded into Tokyo and France among other countries. This well-known theme park is none other than Disney Magic Kingdom. The move into France required an analysis of France’s culture. The park caters to France’s local customs. The theme park rides are tailored to the tastes of the European community. When the theme park initially opened, business suffered due to the unfamiliar culture. Additional research was conducted to ensure a better understanding of the culture and to secure success. Disney Hong Kong leveraged the following analysis to determine the implications to configuring and coordinating value chains. Marketing and sales was one area analyzed. Advertisement was delivered through the newspapers and word of mouth of its customers. Special events for festivals and occasions such as Chinese New Year and joint promotion with local attractions. Imports from Tokyo Disneyland coupled with using Hong Kong designer Vivienne Tam to design the Chinese costume for the characters. From a human resource perspective, Asian employees were recruited. This helped the unemployment issues in Asia. Disney University was used to orient and train staff (Thinking Made Easy, 2010). Moreover, Disney learn from mistakes, focus on the local communities, and therefore reduce their loss, profit, and increase attendance yearly. Transnational strategy is used by companies that sell products in multiple countries across the world. This strategy differs in the method the product is marketed in each country. The product maintains continuity no matter which country it is being sold. The product integrity remains intact and is not modified according to local customs or preference. Coca Cola, a well-known soft drink company is a great example of a transnational product. Coca Cola’s beverage secret recipe has not changed in many years. Their products are sold in over 200 countries worldwide and maintains the same beverage formulation in each country. The bottle label reflects each countries local language; however, the log and contents maintains continuity (Hartman Media, n. d. ). Trader Joe’s is the company used in the course’s final project. The strategy used for marketing the company in Canada is that of multidomestic. The company will benefit from this strategy as it is a specialty store whose success is built on serving the community with products that offers some international appeal in their product offerings. The limitations will come by the research and relationships that will be required for success. Trader Joe’s unique business model is built on their strategy of buying directly from both local and international small vendors. In conclusion, a company like Trader Joe’s, who has maintain success with smart, well-planned business strategies in relation to expansion, will be advised in my final paper to expand into Canada using the multidomestic business strategy. Building relationships with local vendors to purchase products will be imperative to their success.

Sustainable development Essays

Sustainable development Essays Sustainable development Essay Sustainable development Essay Hotel industry in Pakistan makes a considerable part of the service sector. Globally the hotel industry has focused on training and human resource development to compete in the current business environment. The research was conducted to explore and find out how corporate mission and strategic goals can be achieved through corporate trainings in the hotel industry of Pakistan. Data from the targeted hotel industry were obtained through survey questionnaire and structured interviews of employees. Findings of this research show that trainings increase the performance of employees. A inning team Of employees can be created through a systematic approach to training and development. Finding of this research paper help the policy makers in hotel industry to implement the corporate training program as winning strategy to deliver excellent service. INSTRUMENT: A self-administered questionnaire was used for the collection of data from the representative sample of customers of hotels in three cities of Pakistan. The questionnaire comprises three sections. The first section detains the demographic profile of respondents. The second section Measures customers perception of the host hotel attributes throughout their stay. These attributes were selected for designing questionnaire after the review of literature. The third section was about the customers choice whether they would like to stay again in this host hotel or would like to switch to another hotel. It was required from the respondents to rate the host hotel attribute and the choice of their next stay on a five point Liker scale, ranging from 1 (strongly disagree) to 5 (strongly agree). Respondents were asked to write the name of host hotel. After checking the profile of hotels, domestic and international hotels were differentiated. Results of responses of domestic and international guests were separately analyzed and conclusion is drawn by comparing them. Following research questions were developed in survey questionnaire in order to achieve the objectives of the study. 1. How the mission, strategic goals and organizational success can be achieved through Corporate trainings in hotel industry of Pakistan. 2. How can we make the corporate training cycle more efficient to improve employees performance. 3. What approaches are adopted to implement effective training programs in hotel industry in Pakistan? CONCEPTUAL FRAMEWORK: Socio-Economic Variables Intervening Moderating Variables. FINDING/RESULTS: According to Abide Leila (2005), the role of hotel industry in service sector is important. Expectations of customers are constantly changing. Well-trained employees can enhance the corporate identity of the industry. Service quality can be enhanced through trainings. Performance of a hotel is directly related with the service quality. Well-informed and weltering employees can better understand customers demand. Shih Us- (2007) also concluded 180 that customers satisfaction depends upon the quality of service. According to Amaze-LU-Amaze Furan Hanoi (2013), trainings are important to make organizations profitable. Training and development programs enhance the know-how of employees into a strategic asset. Effective management of a training cycle leads to job satisfaction, motivation and commitment. Trainings promote employability at workplace. Benefits of training and development can be maximized by effective training need assessment process, training design, training evaluation and training delivery. A winning team of employees can be created through a systematic approach to training and development. Training plans should be designed to enhance the professional competencies corporate managers and other employees to promote a expansible, safe and an effective working environment. Employees need current knowledge and skills to perform their jobs. Technological changes and new innovative ways of doing business are the main issues. The hotel industry should develop training plans to achieve organizational goals, such as increased productivity, competitiveness and customer satisfaction. Faker LU FAQ al (2011) has concluded that training polishes skills and competencies of employees. Findings of this study also show that an excellent corporate cue True can be built through effective employees training and development programs. Corporate culture guides the behaviors of employees. Creation and development of a winning team is impossible without an effective training and development plans. Training and development increases the performance of employees. Raja GAG et al. , (2011) have also concluded that training and development initiatives have positive impact on organizational performance. Effective management of all the components of training process has greatly effect on employees and organizational performance. Training is an essential part of human resource management in hotel industry. The industry must have a well-established training and development yester. New development tools encourage employees and enhance their interest in new initiatives. New diagnostic strategies like application of appreciative inquiry generate motivation and interest across the organ action (Sally Watson, 2013). Findings show that training and development help to implement strategic organizational change. Future skills and competencies are analyzed and capabilities of employees redevelopment to avoid role ambiguity. Trued HO. Anger S. , (2013) has also concluded that skills development of management and employees are essential during change to intro the uncertain environment. Training and development programs should be aligned with corporate business strategies. Anna Macedon (2013) has concluded that employers should themselves 181 provide the direction for training and development programs. Good and effective training and development programs establish employer and employees relationship. We find the following results from finding. Priority of local and national economy. The lack of infrastructure to support sustainable tourism development. Sustainable development policy focus. Structure of public administration system. Lack of awareness. The findings of this research also indicate that instilling sustainability in resort and hotel developments in developing country like Malaysia may prove to be a challenging and difficult process. Without the introduction of strong development method and strategy, and without understanding and addressing the various challenges that have been discussed in this research, it may a daunting task to make tourism accommodation facilities more accountable towards environment, social benefits and local economic development.

The U.K Governments Policy of Deficit Reduction Essay

The U.K Governments Policy of Deficit Reduction - Essay Example s printing money, but that too had its ill effects, such as people do not sit with such money in hand, rather they spend it, creating demand for goods and then it can lead to inflation. Without printing money the government can resort to borrowing, but that will include equal amount of less private spending, thus jobs created by stimulus spending will be equaled by jobs lost by decline in private spending. Another case is where the people can investment in government bonds when they know that taxes would go up. This will put the net effect to zero (Cochrane, 2009). UK government could have taken the path decreasing corporate and income taxes instead of increasing them. Tax increase immediately leads to more money getting accumulated, as liquidity trap, and less mobility. Tax cuts on the other hand could have increased the overall spending and helped reduce the crisis. Government spending is another component of aggregate expenditure. If the government expenditure increased then the b enefits of multiplier effect could have been derived (Petroff). It has been debated whether these policies of the UK Government were appropriate in this context. Firstly, the Government declared an increase in taxes. This was expected to lower the level of production in the economy. Secondly, high taxes in an economy also have a deterring effect on the taxpayers because citizens have tried to evade taxes in economies which have imposed high levels of taxation. Thirdly, the reduction in Government spending was also supposed to lower the economic production. Fourthly, reduction in Government spending could have a detrimental effect on the consumer and the investor spending which would further decrease the level of its production. Fifth, when the Government of a country decreases its spending... This essay declares that the UK government could have come up with other alternative policies such as printing money, but that too had its ill effects, such as people do not sit with such money in hand, rather they spend it, creating demand for goods and then it can lead to inflation. Without printing money the government can resort to borrowing, but that will include equal amount of less private spending, thus jobs created by stimulus spending will be equaled by jobs lost by decline in private spending. Another case is where the people can investment in government bonds when they know that taxes would go up. This will put the net effect to zero. This paper makes a conclusion that UK government could have taken the path decreasing corporate and income taxes instead of increasing them. Tax increase immediately leads to more money getting accumulated, as liquidity trap, and less mobility. Tax cuts on the other hand could have increased the overall spending and helped reduce the crisis. Government spending is another component of aggregate expenditure. If the government expenditure increased then the benefits of multiplier effect could. It has been debated whether these policies of the UK Government were appropriate in this context. The decision to finance higher education and designing policies for its betterment is crucial for any economy. Often students opt out of higher education due to the cost and as a result there arises shortages of qualitative human capital